JETOUR Expands Sri Lankan Footprint with Second Showroom at Colombo City Centre
COLOMBO, October 11, 2026 — Chinese automotive brand JETOUR is expanding its retail presence in Sri Lanka with the opening of its second showroom at Colombo City Centre (CCC), strengthening its access to customers as it plans further expansion into key regional markets.
The new showroom, which opened on October 7, 2026, will showcase the brand’s JETOUR T2 and T1 sport utility vehicle (SUV) models, allowing prospective buyers to explore the vehicles at one of Colombo’s prominent shopping destinations.
The opening marks another step in JETOUR’s local expansion strategy, following growing customer interest in its T2 and T1 models. The brand has positioned the two SUVs as key offerings in its Sri Lankan portfolio, targeting consumers seeking vehicles in the SUV segment.
Beyond Colombo, JETOUR has announced plans to establish additional showrooms in Anuradhapura, Kurunegala, Ratnapura and Kandy. The proposed expansion would extend its retail network into several important regional markets, improving customer access to its vehicles beyond the commercial capital.
A broader showroom network could also strengthen the brand’s ability to engage prospective buyers, support sales growth and build customer relationships across the island.
JETOUR has further indicated that additional models are expected to enter the Sri Lankan market as the company continues to develop its local product portfolio. The introduction of new vehicles, alongside the expansion of its retail footprint, could help the brand reach a wider customer base and respond to demand across different SUV categories.
The latest showroom opening reflects JETOUR’s strategy of combining product expansion with greater geographical reach in Sri Lanka’s automotive market.
As the planned regional outlets progress, the brand’s ability to establish a consistent islandwide customer experience will be an important factor in sustaining its expansion and strengthening its competitive position.
